MTX has terminated many if not all of its manufacturer representatives for 2013, according numerous sources including reps, some of whom were notified last week.
MTX Road Thunder eXtreme
The company did not confirm the termination of reps, but said that it will launch a new business strategy at CES next month in Las Vegas.
President and Founder Lloyd Ivey said, “This is a fundamental change in the way MTX delivers products to its customers that will bring back the fun, passion, and profitability to the mobile audio business.”
He added, “Mobile audio is a brutally competitive, rapidly changing industry. Despite major shifts in the mobile audio market, many in the industry are clinging to antiquated business models that make it impossible to compete…MTX Audio has designed a smarter, new way of doing business, removing costs and links out of the supply chain.”
Ivey said the new business model “should allow dealers to have less inventory on hand, lower overheads, and make more money.”
MTX Audio is part of the MiTek Electronics and Communications Group.
Source: CEoutlook, MTX Audio
